Rhetorical Analysis

I received another political email from BarackObama.com. I posted the email below with comments about the rhetoric it uses to create support for the President.

John --
(Not sure if this is Ethos, targeting my sense of self, or Pathos, trying to reach me on an emotional level)

Yesterday, the President stood in front of a gathering of House Republicans and took questions for more than an hour, urging them to put aside partisanship and work together for the good of the country. MSNBC described it as going straight into "the lion's den."
(Logos used facts to support Ethos targeting my sense of self as an American with the purpose of getting my support for the President. The last line uses all three parts of rhetoric, stating what MSNBC said is Logos, showing MSNBC's support of the President is Ethos, and "going straight into the lion's den" is Pathos meant to create emotional support for the President.

He was inspiring.
(Pathos)

We've highlighted some of the key moments and trust me, it's worth checking out.
(Ethos, sponsorship)

Once you do, please pass this along to everyone you know.
(Asking me to use my Ethos and by passing it along and supporting it)

This is the sort of honest dialogue and political courage that we all need to move our country forward. (Pathos and Ethos using buzz words targeting my sense as an American and stir patriotic emotions)

Let's do it together,
(Pathos)

Mitch

Mitch Stewart
Director
Organizing for America
(Logos)

P.S. -- There's our own Q&A session for OFA supporters with President Obama coming up on Thursday, February 4th. Click here to submit a question now:
(Logos)

http://my.barackobama.com/HouseVideo



I did actually watch the video, and enjoyed it. It was just over an hour in length and I recommend watching it if you are interested in politics.
(Ethos)