This week's blog post

I received an email from Barackobama.com entitled, "We don't quit." I've pasted the email twice below. In the second one I've left comments identifying the Ethos, Pathos, and Logos in the rhetoric.

John --

I just finished delivering my first State of the Union, and I wanted to send you a quick note.

We face big and difficult challenges. Change on the scale we seek does not come easily. But I will never accept second place for the United States of America.

That is why I called for a robust jobs bill without delay. It's why I proposed a small businesses tax credit, new investments in infrastructure, and pushed for climate legislation to create a clean energy economy.

It's why we're taking on big banks, reforming Wall Street, revitalizing our education system, increasing transparency -- and finishing the job on health insurance reform.

It's why I need your help -- because I am determined to fight to defend the middle class, and special interest lobbyists will go all out to fight us.

Help me show that the American people are ready to join this fight for the middle class -- add your name to a letter to Congress today:

http://my.barackobama.com/SOTU

We have finished a difficult year. We have come through a difficult decade. But we don't quit. I don't quit.

Let's seize this moment -- to start anew, to carry the dream forward, and to strengthen our union once more.

President Barack Obama

We don't quit (Ethos, Americans don't quit. I'm an American, I shouldn't give up on him)

I just finished delivering my first State of the Union, and I wanted to send you a quick note. (Logos with some Pathos to make me more endeared and open to what he has to say)

We face big and difficult challenges. Change on the scale we seek does not come easily. But I will never accept second place for the United States of America. (Ethos, sense of self as an American, and Pathos to scare me.)

That is why I called for a robust jobs bill without delay. It's why I proposed a small businesses tax credit, new investments in infrastructure, and pushed for climate legislation to create a clean energy economy. (Logos to convince me he's still the right man for the job and that I should back the new bill)

It's why we're taking on big banks, reforming Wall Street, revitalizing our education system, increasing transparency -- and finishing the job on health insurance reform. (Logos/Ethos mix matters of opinion and what many people want to create the desire(pathos) to continue backing him)

It's why I need your help -- because I am determined to fight to defend the middle class, and special interest lobbyists will go all out to fight us. (Pathos to protect him, pathos in gratitude, pathos to create anger)

Help me show that the American people are ready to join this fight for the middle class -- add your name to a letter to Congress today:(Ethos meaning me, Pathos against the special interests)

http://my.barackobama.com/SOTU

We have finished a difficult year. We have come through a difficult decade. But we don't quit. I don't quit. (Ethos/Pathos mix, I'm an American, so I'm not a quitter. He's not quitting, so I as an American shouldn't quit on him.

Let's seize this moment -- to start anew, to carry the dream forward, and to strengthen our union once more. (Pathos to create hope, and desire to carry on)

President Barack Obama





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